Agency

At Usal, we transform our deep-rooted expertise in the outdoors and community-driven initiatives into powerful partnerships with brands and companies.

As both a community and an agency, we offer a distinctive, full-circle approach to curating, producing, and executing branded events, experiences, and content.

What sets Usal apart is our seamless ability to connect the dots between storytelling, event production, and community engagement—all under one roof. By merging creativity with authenticity, we craft experiences that resonate deeply with audiences, while fostering genuine connections between brands and their communities.

From large-scale event activations to bespoke content campaigns, our unique position as an embedded part of the outdoor and wellness world ensures we deliver not just impactful moments, but enduring relationships. We’re more than just an agency—we’re a partner in creating meaningful stories, experiences, and communities.

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COMMUNITY EVENTS

Each month, we curate a dynamic lineup of events that engage our vibrant community of 15,000 outdoor enthusiasts across Los Angeles, New York City, and beyond. This unique connection with our audience—whom we describe as “newfound nature enthusiasts”—allows us to collaborate with brands to create impactful, community-driven activations. From group runs and surfing sessions to immersive camping trips, our versatile offerings are thoughtfully designed to align with each brand’s vision and resonate with their audience. The result is a partnership that feels authentic, meaningful, and unforgettable.

EVENT CURATION & PRODUCTION

When partnering with brands, Usal takes a comprehensive, start-to-finish approach to curating, producing, and executing bespoke offerings tailored to each partner's unique goals. Our versatility allows us to create a diverse range of experiences—from intimate private retreats and dynamic community events to impactful content creation and storytelling. Every project is meticulously crafted to align with the brand’s identity while fostering genuine connections with its audience. By handling every stage of the process in-house, we ensure a seamless and cohesive experience that delivers not only elevated results but also meaningful engagement.

PRODUCTS & GOODS

We collaborate with brands to create practical, high-quality products that seamlessly blend functionality and style. Designed and produced in Los Angeles, our products prioritize comfort, durability, and thoughtful craftsmanship, ensuring they stand up to the demands of outdoor exploration. Through partnerships, we can develop unique, co-branded offerings that resonate with our shared audience.

TALENT & CASTING

We work alongside our diverse community to connect brands with true outdoor enthusiasts who can authentically share their stories. Our goal is to curate talent that elevates your project’s narrative and humanity. Whether you need a casting session or a full package to launch your project, we have an extensive network of talented individuals ready to meet your needs.

If you’re a brand or organization interested in partnering with Usal to create impactful experiences, products, or content, we’d love to hear from you. Whether it’s curating community-driven events, designing bespoke products, or producing unforgettable activations, we’re here to collaborate and bring your vision to life. Get in touch with us to explore how we can work together to craft something truly unique and meaningful.

General Inquiries

info@usalproject.com

Brand Partnerships

michael@usalproject.com